72% consumers in India against ban on flash sales on e-commerce sites – Survey

Most of the consumers are in favor of huge discounts offered by e-commerce platforms. In a survey, 72 per cent of such consumers said that the government should not ban discounts offered by e-commerce companies or interfere with their ‘sales’ offering.

According to a survey by community social media platform LocalCircles, online shopping has become mainstream in the country in the last 12 months. 49 percent of consumers are shopping online. The opinion of 82,000 consumers in 394 districts of the country has been included in the survey. Of these, 62 percent are men and the rest are women.

Against ban on 72% consumer discount

The survey said that a large number of consumers today are using this channel for shopping as they believe that it is a safe and convenient way. Competitive prices are offered on the online platform.

In the survey, the views of consumers were also taken on the sale of e-commerce companies. 72 percent of consumers said that they do not want the government to impose or interfere in any way on discounts or sales etc. on e-commerce platforms.

online shopping is cheap

People surveyed said that buying online sales is cheap and gives them an opportunity to save. This is very important in such difficult times. The government has proposed to amend the Consumer Protection (E-Commerce) Rules, 2020. It is believed that these amendments may curb the discounts or sales of online sites.

This famous e-commerce company will no longer sell expensive goods

Kunal Bahl, Founder and CEO, Snapdeal said, “Over the years, we have increasingly focused on the value e-commerce segment and our strategy is to build for this segment going forward. We are very clear about the customers we serve and they are primarily ‘value buyers’. That’s why we will not sell very expensive items or expensive brands.

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