Netflix’s subscribers liked this preparation Reaction not given. Many people claim that if they had to see the advertisement, they would leave the service. Twitter user @GGnotGIGI713 wrote, ‘I have been a Netflix subscriber for a long time. If I get ads on my paid subscription account, I will leave the service. Another handle @UCantCensorThis wrote, I am just telling you that if my service is interrupted due to an advertisement, I will cancel my subscription faster than you ask for a commercial break.
However, industry experts say that the ad-supported subscription plan may entice some consumers who are struggling with cost-cutting in their lives. Netflix announced on April 19 that it had lost 2 lakh subscribers in the first three months of the year. It is expected to lose more customers in the second quarter. The company’s shares have also declined significantly.
The work is said to have accelerated on the ad-supported subscription plan and the cheaper plan will be rolled out in the last quarter of the year. It is not yet clear whether advertising will be started for users on the existing ‘Basic’ subscription or whether Netflix will bring a new low-cost plan, which will also see advertisements. However, Mail Online says that the company’s non-advertising plans will continue. From which countries the new cheap plan will be started, it is not yet known. It should be expected that Company India will also offer such a plan.