After air, now TATA’s control over water too, why Bisleri became the first choice

With airlines like Air India, Vistara, Air Asia India where Tata Group has become the king of the skies. At the same time, it is expected that Tata will capture the water market as well, because Bisleri wants to sell his business.

Tata Group becomes Bisleri’s first choice, deal may happen soon

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Air India (Air India) Tata Group after the acquisition of (Tata Group) Where has achieved success in creating a monopoly in the air market ie airlines market. It is possible that very soon it will capture the market of bottled water in the country. This is because Ramesh Chauhan wants to sell his business, Bisleri, the largest bottled water brand in the country. (Bisleri) are the owners of. Ramesh Chauhan’s first choice is Tata Group, he himself has given a special reason for this, Tata has a complete history of handling businesses.

Why Tata is the first choice?

ET had claimed in one of its reports that Ramesh Chauhan can deal with Bisleri for Rs 7,000 crore. However, later talking to PTI, Ramesh Chauhan told that no final decision has been taken regarding the deal, but his choice is Tata group.

Ramesh Chauhan said that Reliance Retail, Nestle to Danone have shown interest in buying Bisleri. But he feels that Tata Group will take care of his business in a better way. Will take it forward.

Chauhan says that he likes the culture of Tata, so he chose Tata despite other buyers. By the way, Ramesh Chauhan has power in this matter, because Tata’s culture has been there since the time of Jamsetji Tata to take care of the legacy of old businesses or to convert sinking business into successful business.

Has a history of handling heritage

Be it handling a sinking business or an old legacy, Tata has always been at the forefront. During the time of Jamsetji Tata, Tata Group had an empress mill for making cloth. Later, in 1886, to increase business, he bought the Dharamsi Mill, which was running in losses for 4 years.

He named it ‘Swadeshi Mill’, but buying it proved to be a loss deal for him. But Jamsetji Tata did not give up, he put everything at stake to save this mill, even sold some stake of Empress Mill, later his sacrifice paid off and indigenous mill textile industry became a shining star for him. became.

Ratan Tata also continued this practice in the present time. In the year 2000, he acquired Tetley, the world’s second largest tea company. Later, the loss-making Ford Company saved car brands like Jaguar and Land Rover.

Not only this, he also acquired Britain’s Corus Steel, which was running in losses for a long time, and recently played an important role in the acquisition of Air India.

Air, salt, water all from Tata

Tata Group has airlines brands like Air India, Air India Express, Air Asia India and Vistara. At the same time, Tata Consumer Products Company works in many categories like salt, tea, coffee, spices, pulses, ready-to-eat, ready-to-cook. In this, Tata Salt is ruling the salt market. Now the same is going to happen in the world of bottled water.

Bisleri Jahan is the largest bottled water brand in India. At the same time, Tata Group has a mineral water brand named ‘Himalayan’. Tata was the first company to enter this category.

After this, Bisleri launched mineral water under the brand name ‘Vedika’. Apart from this, Tata also has the ‘Tata Copper Plus Water’ brand. It also has a good presence in the bottled water category.

In the year 2021, the size of the packaged water market in India was about 20 thousand crore rupees. Bisleri has 32 percent market share. That is, after buying this brand of Tata, there will be an even bigger share in the bottled water market with the Himalayan and Tata Copper Plus water brands.

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English Headline: After Air India, Tata Group likely to buy Bisleri.