If you are shopping online instead of the neighborhood grocery store in the midst of hefty discounts, then there is some bad news for you.
If you are shopping online instead of the neighborhood grocery store in the wake of hefty discounts, then there is a little bad news for you. Because the era of huge discounts on e-commerce companies like Jio Mart, Blinkit, Flipkart is not going to last much.
fat discount (Discount Offer) If you go to the neighborhood grocery store instead of online shopping (Online Shopping) If so, then there is some bad news for you. Because e-commerce like Jio Mart, Blinkit, Flipkart (E Commerce) The era of huge discounts on companies is not going to last much. So the news is that the big FMCG brands (FMCG Brands) Has started pulling hands with e-commerce companies. So once again only the neighboring shop can be of use to you. Now let’s understand the issue completely. All India Consumer Products Distributors Federation (AICPDF) says that top FMCG brands have reduced the supply of their products to e-commerce companies.
The blame for this has first fallen on Jio Mart. Because the business method of Jio Mart was not right. Due to this the retail traders were suffering. FMCG companies have had to take this step when the trade association united the retailers in Maharashtra.
Many companies reduced the supply to Jio Mart
Retailers were already against huge discounts from B2B companies like Udaan, Jio Mart, Best Price. Now Nestle, Marico, HUL, Dabur and many top FMCG brands have reduced the supply to Jio Mart. FMCG companies are giving preference to offline distributors as compared to e-commerce companies like Geomart, Udaan, Intax. Because offline distributors contribute 85 percent of the sales.
Now just let us know how Jio Mart first came under the target of FMCG companies. Actually, Jio Mart was giving a discount of at least 10-15 percent even from the fixed margin. Whereas, the fixed margin is around 5 per cent. Taking action on this complaint, FMCG company Marico completely stopped the billing of Jio Mart.
Apart from this, let us tell you that the arbitrariness of companies related to e-commerce business in the country is going to be curbed soon. In order to protect the interests of customers, the government has intensified the exercise of bringing a national e-commerce policy. Under the new policy, retailers will have to adopt fair business practices while giving discounts, cashback and rewards to their customers. E-commerce companies will not be able to discriminate against sellers. Actually, through the new rules, the intention of the government is to control the e-commerce sector of the country. Several steps have been taken in this direction.
(Story: Gagan Rao Patil)