Big hit of inflation on ‘small pack’, companies changed strategy due to increase in cost, small purchases will be heavy on the pocket

Big hit of inflation on ‘small pack’

Companies have reduced the quantity i.e. quantity of goods coming in these packs. Especially this has been done in packs of 2 to 10 rupees. Now the weight of these packs has been reduced and the price has been kept the same.

This time when you buy Little Hearts biscuits for Rs 10, you may get two-three less biscuits in it. Packs priced from Rs 2 to Rs 10 (small pack) Now you will get less stuff. FMCG companies ,FMCG) has reduced the weight of these packs. Low cost snacks and biscuits (snacks and biscuitsWith ) this story has become common now. The reason is inflation. Now common use things like snacks, biscuits have also been hit by it. If wheat becomes expensive, then the price of flour has also gone up. Items like edible oil and sugar are already on fire. Simply, snacks, biscuits are made from these raw materials, so companies have transferred this impact of inflation to the consumers.

Weight loss in small packs

Now companies have reduced the quantity of goods coming in these packs. Especially this has been done in packs of 2 to 10 rupees. Now the weight of these packs has been reduced and the price has been kept the same. The share of small packs i.e. products priced between Rs 2 to 10 is about 50% in the total sales of companies like Parle and Britannia. For the past 6 months, Parle ji has secretly increased the prices by 7-8 percent in packs priced up to Rs.10. This has been done by reducing the quantity of goods in these packs. The same has happened in Amul’s buttermilk… Now less buttermilk is being available in a pack of Rs.10. You may also find a pack of noodles worth Rs.10-12 too small or its price may increase. In packs above Rs 10, companies have increased the prices directly. Take an estimate of the rise in the prices of raw material in such a way that in the March quarter, the price of sugar has increased by about 7 percent compared to the previous year. Wheat has just run towards the sky.

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Factors like low harvest, emphasis on exports have increased the prices and now the companies making ready-to-eat items are bloated. The situation is that the pack of Rs 5 can be closed only. Not a big deal if 5 pack now starts getting 10 rupees. Companies are also scared. Surya Food & Agro’s 70 per cent portfolio is in the range of Rs 5-10. Because cheap packs are largely sold in the village and countryside. In the era of already sluggish demand, this inflation is now proving to be the biggest problem for both the companies and the customers.