Effect of Corona: Indian consumer became more aware of health, fitness and nutrition, people’s trust in Ayurveda increased

EY said Indian consumers have opened their wallets for fitness classes and activities, consuming natural food, health supplements and following special diets for better health.

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Consultancy Firm EY India (EY India) According to a survey of Indian consumer (Indian Consumers) We are now ready to spend more money on health and fitness related activities than before. The survey also said that the Kovid-19 epidemic (Covid-19 Pandemic) Indian consumers are now emphasizing on natural food, complementary foods and special food due to the changes brought about by The survey states that coronavirus (Coronavirus) Along with the epidemic, there has been an increased awareness among people about health and immunity. The survey revealed that globally 82 per cent people are very concerned about the health of their family, while in India this figure is 94 per cent.

Indians are more serious about mental wellbeing

EY India’s survey ‘The Sunrise Consumer Health and Nutrition Sector’ states that 52 percent of the people who took part in the survey feel that the change in their approach to mental wellbeing will continue even after the corona pandemic. Whereas globally this figure is 39 percent.

EY India’s National Leader (Consumer Products and Retail) Angshuman Bhattacharya said that some people see this as a short-term event, but it is expected that it will promote personal health, hygiene, wellness and holistic nutrition.

People’s trust increased towards Ayurveda and herbs

Angshuman Bhattacharya of EY India said that the demand for Ayurveda and herbs is increasing rapidly as a solution to modern problems. EY said Indian consumers have opened their wallets for fitness classes and activities, consuming natural food, health supplements and following special diets for better health.

The survey data is based on the EY Future Consumer Index (November 2021), in which a total of 16,000 people took part globally, out of which 1002 people were Indians. The EY report said that the increasing interest in natural and ayurvedic products has encouraged companies, which are already active in this segment, to further strengthen their reputation. Not only this, it has also attracted the attention of pharmaceutical players.

With PTI inputs

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