This summer, the shining sun may or may not make you sweat, but inflation can definitely drain your oil. In the coming days, from food and drink to everyday electronics products can become expensive. At the same time, these companies are also expecting good sales in the March-June season. Know what is the condition of the market…
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Inflation in the country is not taking the name of coming down. Despite increasing the repo rate repeatedly by the Reserve Bank of India (RBI), the situation remains the same. The unseasonal rains in the month of March are enough to destroy the wheat and mustard crops. At the same time, the rising prices of vegetables and fruits are ready to rob the pocket.
On the other hand, companies making ACs, fridges, coolers, etc. are looking forward to raking in a lot of money in the season from March to June. In such a situation, what flowers will the summer bloom?
rain spoils kitchen budget
Recently, when the price of wheat increased beyond the limits, the rotis started decreasing from the people’s plates. The government had to release its stock to control the situation. On the other hand, the condition of edible oil is such that if it is not imported in large quantities, then people will be forced to eat boiled food.
Now that it is raining unseasonally in the month of March, the inflation of wheat and mustard is going to be heavy on the pocket in the coming months. Due to the collapse or tainted standing crop, their price is sure to increase in the market. On the other hand, the loss of green vegetables and seasonal fruits is different. In states like Madhya Pradesh, Rajasthan, Punjab and Haryana, rain has caused maximum damage to rabi crops.
Looking at the seasonal fruits, the effect of this rain will be seen on the crops of watermelon, melon and cucumber. At the same time, the prices of mango and grapes are also expected to increase. While among vegetables, tomato, gourd, okra, cucumber and ridge gourd can suffer the most.
expensive everyday items
| vegetables | Fruit |
| Tomato | watermelon |
| Bottle gourd | Melon |
| okra | Common |
| Cucumber | Grape |
| Ridge gourd | cucumber |
The price of milk and curd will also increase
Even if you get respite from food grains, oil, fruits and vegetables, then dairy products like milk-curd or paneer and butter, items like ice cream can also become expensive in the coming days.
Some time ago Manish Bandlish, Managing Director of Mother Dairy had said that the purchase of milk has become costlier due to increase in the cost of fodder. In such a situation, this jump in the prices of milk can continue till October. Anyway, the prices of milk have increased by 8 to 9 percent. Due to this, butter, ghee, cheese and ice cream have become expensive.
On the other hand, Varun Berry, Managing Director of Britannia Industries, says that due to wheat being expensive, the prices of bread to biscuits may increase by 2.5 to 3 percent in the coming days.
This stuff can be so expensive
| Milk | costlier by 8-9% |
| Curd | costlier by 8-9% |
| butter | costlier by 8-9% |
| Thing | costlier by 8-9% |
| bread | Expensive by 2.5-3% |
| biscuit | Expensive by 2.5-3% |
| Microwave | costlier by 2-3% |
| AC | costlier by 2-3% |
| fridge | costlier by 2-3% |
| beauty products | Expensive by 8-10% |
Increased production from alcohol to electronics
The summer season is the peak season for companies manufacturing electronics products such as fridges, ACs and coolers. On the other hand, Mohit Malhotra, CEO of a food company like Dabur India, had also said some time ago that demand is expected to improve in the coming months despite rising inflation. In such a situation, companies have also made tremendous preparations for this.
Companies manufacturing electronic appliances were producing only 60 to 70 percent of their capacity in January-February. And now ACs, refrigerators, coolers and chest freezers are being produced with 90 to 100 percent capacity. Kamal Nandi, business head of Godrej Appliances, says that after a long time the company’s plants are producing at full capacity. Their sales have increased since last month.
At the same time, companies making beer and other FMCG products have also increased their production level. The summer season alone generates 35 to 40 percent of Kingfisher beer’s revenue throughout the year.
Dabur India’s Chief Operating Officer Adarsh Sharma says that the demand for its products in beverages and glucose portfolio has increased. At the same time, the company has also started making inventory. Similarly, PepsiCo’s bottling partner Varun Beverages is also producing at full capacity and has started stock preparation long back.
