ITC buys 10% stake in Bluepin Technologies, plans to expand into D2C

Extension of ITC in D-2-C

The company said that with this investment, the company’s presence in the D2C sector will expand. Bluepin Technologies provides mother and baby care products and services under the Mylo brand.

daily use company ITC ,ITCBluepin Technologies, a company offering Direct to Customer (D2C) brand MyeloBlupin Technologies) 10.07% stake in Private Limited (stake ) informed of the purchase on Saturday. The company had announced this acquisition in April for Rs 39.34 crore. ITC said in the information given to the stock exchanges that on May 28, 2022, the company has acquired 10.07 per cent share capital of Bluepin Technologies Pvt Ltd. The company said that with this investment, the company’s presence in the D2C sector will expand. Bluepin Technologies provides mother and baby care products and services under the Mylo brand.

What is Direct to Customer

D2C i.e. Direct to Customer Model has become the most effective model of business marketing at present. In this method, customers buy goods directly from the company’s website or with the help of any e-commerce platform. This removes the stockist retailers from the middle and increases the margin. Due to this, the customer gets fast service and the company’s profits increase. Although. The company has to spend full on promotion and marketing, while other facilities available to the customer also have to be given. With the increasing trend of online shopping, companies are adopting the D2C model. This model is considered more successful where the hassle of carrying goods is less. There is no special need for after sale service. Companies are adopting the direct to customer model along with B2C, where the company and the customer are the stockists and retailers to increase their profits.

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How were ITC’s quarterly results?

ITC’s March quarter profit grew 12 percent to Rs 4,196 crore. In the previous quarter, the company’s profit was Rs 3755 crore. There has been an increase of 3.4 percent in profit as compared to the December quarter. At the same time, the consolidated total income of the company increased from Rs 10944.64 crore to Rs 18,252.64 crore. At the same time, the total expenditure increased from Rs 9,765.56 crore to Rs 12632.29 crore.