Next time whenever you go shopping, do have a look. Is your shopping bag in possession of Mukesh Ambani’s Reliance Industries? The reason for this is that Reliance has made a plan to sell a lot of goods cheaply.
Image Credit source: Reuters
Along with becoming the largest company in the retail sector, industrialist Mukesh Ambani’s Reliance Industries is going to capture your entire shopping bag from kitchen to bathroom very soon. Reliance Industries, which specializes in fighting the market with price war, first captured the TV, mobile and internet of your drawing room from Jio, now its planning is to sell everything related to your household cheaply…
Reliance Industries has made a strong entry in the FMCG sector. The company has already ventured into the business of selling ration-water under the brand name ‘Independence’. Now its effort is to sell personal care and home care items at 30 to 35 percent less rate.
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Goods will be available at the neighborhood grocery store
At present, Reliance is selling FMCG goods of its brands through its own retail network such as Smart Bazaar, Smart Point and Reliance Fresh. Quoting sources in media reports, it has been said that soon the company is focusing on building a dealer network across the country. In such a situation, it is possible that very soon you will find different products of Reliance at the neighborhood grocery store.
Cheap bath soap, machine wash will be available
Reliance has priced beauty soap named Glimmer, natural soap named Get Real and hygiene soap named Puric at just Rs 25. While the cost of 100 grams of Lux soap is Rs.35, the cost of 75 grams of Dettol soap is Rs.40 and the cost of 100 grams of Santoor soap is Rs.34.
Similarly, 2 liters of Enzo liquid detergent is priced at Rs 250 on the online platform Jio Mart. While the price of Surf Excel Matic is Rs.325. The price of one kg detergent powder of Enzo is also Rs 149 only.
Similarly, in the competition of Vim, the company has launched soaps at Rs 5, 10, 15 and liquid dish wash at Rs 10, 30 and 45 in the market. At the same time, the company has also introduced sachets of Re.
Campa Cola has entered the colddrink market
Earlier this month, Reliance Industries relaunched the Campa Cola brand to challenge PepsiCo and Coca-Cola. The company has kept its price at Rs 10 for a 200 ml bottle and Rs 20 for a 500 ml bottle.
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With this whole exercise of Reliance, Hindustan Unilever, P&G, Reckitt and Nestle etc. are going to face a tough challenge in the FMCG sector.
