By investing in ELSS one can save up to Rs 46,800 in tax and one can build corpus over a long period of time through steady investment in ELSS.
One can build funds over a long period of time through stable investments in ELSS.
PGIM India Mutual Fund (PGIM India Mutual Fund) has launched ELSS Mutual Fund (ELSS) to create awareness amongst the investors and the Indian Millennials.ELSS Fund) has launched its latest digital campaign ‘Save Tax Create Wealth’ with a set of two films. Conceived by FCB Interface, the film appeals to the youth to opt for a facility that allows them to save tax (Tax Saving) and hence provides many other benefits along with maximizing the income coming in their hands.
PGIM India was inspired to create its latest ELSS awareness campaign based on data and insights emerging from recent studies focused on young consumers. According to the MTV Youth Study 2019, both Gen Zs and Millennials want to build wealth, but in a way that does not compromise on their current lifestyle needs. They prefer smart and new age ways of saving but lack of awareness comes in their way and leaves them vulnerable to tax shocks and low household income.
Making investors aware through films
Based on these insights, PGIM India conceptualized two films that introduce potential young investors to Equity Linked Savings Scheme (ELSS), a smart solution for building investments that save tax and deliver returns.
Save Rs 46,800 by investing in ELSS
ELSS mutual funds are the only class of mutual fund in which investment is exempted up to Rs 1.5 lakh under Section 80C of the Income Tax Act, 1961. By investing in ELSS one can save up to Rs 46,800 in taxes and one can build corpus over a long period of time through steady investment in ELSS.
Sakshi Dalela, Head – Marketing & Communications, PGIM India Mutual Fund said, “Most of the hype for mutual funds seems to be targeting the slightly older age group. Various researches have consistently shown an attractiveness for looking for investment options between the age group of 23-35 years. We are building products and investor education around this insight to make mutual fund investing an exciting and reliable option for this new class of investors.
a boss, a junior and more
The youth of today are quite adept at using their smartphones to buy things online, and by being aware of the various promotional offers/schemes, they manage to save some costs as well. Using this online behavior, PGIM India produced two films. Click here to watch the movie- https://youtu.be/qytZUYVY0Xg