Reliance’s ‘Azorte’ to compete with retail stores like Zara, Mango, first store launched

Reliance is continuously partnering with domestic and international brands. Apart from this, Reliance Retail is planning to partner with 50-60 grocery, household and personal care brands in a year. Talks are going on on this.

Reliance’s new store Ajorte opens in Bangalore (Symbol Image)

The retail unit of Reliance Industries Limited on Thursday launched its first premium and lifestyle store. with this Mukesh Ambani The company further expanded its scope in the luxury market. The name of Reliance’s new chain store is Ajorte. Its first store has started in Bangalore. Ajorte will face direct competition with Mango and Zara. Zara is a company of Industria de Diseno Textiles SA. Reliance Retail According to, the mid premium fashion segment is the fastest growing segment at present. The demand for latest international and indigenous fashion is increasing very fast in the new generation of the country. Accordingly, Ajorte will grow its business rapidly.

The launch of Ajorte proves that Mukesh Ambani’s company Reliance Industries is rapidly expanding its footprint in the retail industry. Reliance is partnering with domestic and international brands for this. Apart from this, Reliance Retail is planning to partner with 50-60 grocery, household and personal care brands in a year. Talks are going on with all these companies. Talks are also going on to start French beauty brand company Sephora in India. Reliance’s luxury and lifestyle work is being looked after by Mukesh Ambani’s daughter Isha Ambani.

Reliance Retail’s growing scope

To increase the business of Reliance Retail, the company is buying some retail chain every day. In this episode, preparations are being made to buy Kerala’s leading retail chain Bismi. Talks are going on in Reliance and Bismi on this. Bismi is an electronics and hypermarket store whose business is very wide spread in Kerala. Bismi runs 30 large format stores in Kerala. Talks between Reliance and Bismi are going on in the final stages. It is being said that the talks between the two companies will be completed before Diwali and the deal will be finalized.

acquisition of multiple companies

Reliance Retail has acquired many companies in the past also whose business is run in South India. The most prominent of these companies is Tamil Nadu-based Kannan Departmental Store Kalaniketan which deals in the business of sarees and traditional clothing.

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With this, Reliance Store has started the fashion and lifestyle department store Reliance Centro for the first time in the country. Its first retail store has been opened in Vasant Kunj, Delhi. In view of the increasing demand for fashion, Reliance Centro will sell many products at once. In this, footwear, cosmetics, lingerie, sportswear and luggage can be purchased. Customers will get the option to buy goods from 300 brands of the country and abroad.