Bisleri was originally an Italian brand that set up shop in India in 1965 in Mumbai. Chauhan acquired it in 1969. The company has 122 operational plants and a network of 4,500 distributors and 5,000 trucks in India and neighboring countries.
Image Credit source: @hatim_bearing Twitter handle
Tata Bisleri Deals: Nearly three decades after selling soft drink brands Thums Up, Gold Spot Limca, Coca-Cola, Ramesh Chauhan Bisleri International (Bisleri International) To Tata Consumer Products Limited (TCPL) are selling for an estimated Rs 6,000 to 7,000 crores. Under the deal, the existing management will continue for two years. The 82-year-old Chauhan has not been in good health of late and says he does not have a successor to take Bisleri to the next level of expansion. Chauhan said, daughter Jayanti is not much interested in business. Bisleri is the largest packaged water company in India.
Bisleri was an Italian brand before 1969
Chauhan said that the Tata group would nurture and care for it even better, although selling Bisleri was still a painful decision. By the way, many companies including Reliance Retail, Nestle and Danone had scrambled to take over Bisleri. The talks with Tata were going on for two years and they made up their mind a few months back after meeting Tata Sons Chairman N Chandrasekaran and Tata Consumer CEO Sunil D’Souza. Bisleri was originally an Italian brand that set up shop in India in 1965 in Mumbai. Chauhan acquired it in 1969. The company has 122 operational plants and a network of 4,500 distributors and 5,000 trucks in India and neighboring countries.
no minority stake
According to ET’s report, Tata Group had made an offer for Bisleri on 12 September. After selling the business, Chauhan does not see any point in holding a minority stake. He said what will I do with it when I am not running the show? After exiting the bottled water business, Chauhan intends to refocus and invest in environmental and charitable causes such as water harvesting, plastic recycling and helping the poor receive medical treatment.
Tata will become number one
Coca-Cola bought the entire portfolio of aerated drinks from Chauhan and his brother Prakash in 1993. Which included brands like Citra, Rimzim and Maaza. Tata Consumer is aggressive in the fast-moving consumer goods (FMCG) space and aims to be among the top three in this segment. It also sells packaged mineral water under the Himalayan brand as well as Tata Copper Plus Water and Tata Gluco+. By acquiring Bisleri, it will reach number 1 in this segment.
Chauhan said that the deal was not just about money. “Even I don’t know what I will do with it (money), but let me make it clear. He said that I was looking for such people who would take care of it. I have built this business with a lot of passion and its employees have also worked with the same passion. Chouhan has handed over day-to-day management to a professional team headed by CEO Angelo George. Chouhan said the turnover of the Bisleri brand for FY23 is estimated at Rs 2,500 crore with a profit of Rs 220 crore.