issued by the firm Press release According to this, a total amount of $ 60,000 will be distributed among the three fighters. This will be in addition to the cash bonus for best performance and best fight. The first-place fighter will be paid $30,000, the second-place fighter $20,000, and the third-place fighter $10,000 in bitcoin. This bonus will be available at the rate of bitcoin in dollars. first UFC bitcoin The fan bonus will be awarded to fighters during the pay-per-view match on April 9.
UFC President Dana White said in a statement, “Crypto.com has been one of the official partners of the UFC for almost a year, and I can tell you it’s one of our best partnerships. They work together to connect with fans. Constantly coming up with new ideas on how to do it.”
Crypto.com last year signed a 10-year deal as the official fight kit partner of the UFC for $175 million. This was one of the many deals this crypto exchange has with sports teams and brands in football, basketball, hockey and Formula 1 racing. It has also acquired the branding rights for the Staples Center in Los Angeles, USA. The number of people trading in cryptocurrencies has grown rapidly in recent years. Along with this, the business of the firms associated with this segment has also increased. These firms are now taking a lot of interest in deals related to branding and marketing. Football player Lionel Messi recently signed a $20 million deal to be the brand ambassador of digital fan token firm Socios. Under this deal, Messi, the captain of Argentina and the main player of French club Paris Saint-Germain, will be the brand ambassador of this crypto exchange for three years.