What is Personality Rights, for which Amitabh Bachchan reached Delhi High Court?

Bollywood’s Big B Amitabh Bachchan is upset with such people, who use his personality to promote their business or other goods without his permission.

Now no one can copy Amitabh Bachchan without his consent!

bollywood veteran actors Amitabh Bachchan has Delhi High Court A petition has been filed in Against the use of his personality including his picture, name, voice. In the petition, he has said that his voice, picture etc. should not be used without his consent. This is being done in an online lottery, which has been promoted by their popular show Who wants to be a millionaire being connected illegally.

In the petition, there was a demand to ban the use of Amitabh Bachchan’s name and photo in book sellers, T-shirt vendors, and other businesses as well. On behalf of Amitabh, senior advocate Harish Salve presented his side in the court. Salve cited personality rights, to which the Delhi High Court agreed.

The court has passed an interim order to protect Bachchan’s personality rights. Let us know what is personality rights after all.

IPC and personality rights

The law regarding personality rights in IPC ie Indian Penal Code is not very clear. It has got protection under the right to privacy. This means that a celebrity has exclusive rights over their photographs, specific aspects of their voice and personality, which cannot be used by anyone against their will.

This right is considered very important for a famous celebrity. Because it is often seen that people use these celebrities to leave an impact on a large population. In such a situation, it becomes necessary for famous people to get their names registered under Personality Rights.

right to privacy in the constitution

Article 21 of the Indian Constitution mentions the right to privacy. The law of personality rights is included in this. Intellectual property law also constitutionally gives the right to personality rights. Apart from this, the authors have got this right under the Copyright Act 1957. Singers, dancers, musicians, actors etc. are also included in this. Not only in India, but also in countries like America and Britain, there is no specific law regarding personality rights.

What did the court say in the case of Amitabh Bachchan?

While giving the order in the case of Bollywood’s Big B Amitabh Bachchan, Justice Navin Chawla said that there is no doubt that Amitabh is a famous person and also appears in many advertisements. He is upset with such people, who use his personality to promote their business or other goods without his permission. The actor may have to face loss due to these things. That’s why the court passes an interim order keeping all these things in mind.

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